Our visual identity

In the following section you can find explanations of all elements that make up our new visual identity. These components are set up for a diverse usage across media.

A quick overview

Primary logo

Secondary logo

Color scheme

Infographics

Typography

Value Sans

Antwerp

Icons

Logo don'ts

Below you can find guidelines of examples of how you should not style the logo.

Do not change the color of the text

Do not rotate the logo

Do not use any effects on the logo

Do not change the color of the symbol

Do not move the symbol location

Do not remove the symbol from the logo

Logo application

In printed media, the logo should primarily be located in the top right corner. If that does not work because of the format, secondary placement is the lower right corner.

First choice: Upper right
Second choice: Bottom right

Alt. layout: Stacked logo, bottom center

Logos on colored backgrounds

When placing the Nordnet logo on colored backgrounds, always use the standard blue and standard negative blue logos. Never use Nordnet Blue as a background color.

On light colors, use the standard blue logo

On dark colors, use the standard negative blue logo

When possible, always use the standard blue logo

Nordnet Blue should be used in the symbol, not as a background color

Logos on images

When placing the logo on an image, use images that provide significant contrast to the logo. This ensures readability and visibility.

On light images, use the standard blue logo

On dark images, use the standard negative blue logo

Do not use the standard negative blue logo on light images

Do not use the standard blue logo on dark background images

Business unit logos

To clearly define the Nordnet business units, we have created a system for how these should be composed and endorsed.

Written version

Nordnet Pension

Nordnet Private Banking

Graphic version

Labelling services

These are examples on how services are presented. Service names are not treated as logos.

Written version

Aktie- och fonddepå

Kapitalförsäkring

Sparkonto

Graphic version

Product logos

These are stand-alone products that need interface branding, as shown here.

Written version

Nordnet Webtrader

Nordnet Wintrade

Graphic version

Media & event logos

These applications are used in event and social media contexts that are endorsed by Nordnet.

Written version

Nordnet Live (event)

#sparpodden (podcast)

Graphic version

Color scheme

Our primary colors are white and Nordnet Blue, with touches of accent colors. Nordnet Blue is used to highlight the brand, while the accent colors are used to support, and give additional character to our identity.

Primary color

Secondary colors

Nordnet BlueCMYK: C100 M0 Y0 K0
PANTONE: Process Cyan
RGB: R0 G169 B236
HEX: #00a9ec

Nordnet GreenCMYK: C75 M0 Y74 K0
PANTONE: 2257C
RGB: R0 G189 B118
HEX: #00BD76

Nordnet RedCMYK: C0 M87 Y92 K0
PANTONE: 2027C
RGB: R239 G71 B47
HEX: #EF472F

Nordnet YellowCMYK: C0 M23 Y100 K0
PANTONE: 137 C
RGB: R255 G189 B85
HEX: #FFBD55

Nordnet GreyCMYK: C44 M36 Y36 K1
PANTONE: 430C
RGB: R150 G150 B150
HEX: #969696

Nordnet Mid GreyCMYK: C23 M18 Y18 K0
PANTONE: 877 C
RGB: R197 G197 B197
HEX: #C5C5C5

Nordnet Light GreyCMYK: C6 M5 Y5 K0
PANTONE: 428C
RGB: R236 G235 B235
HEX: #ECEBEB

Nordnet Dark BlueCMYK: C90 M77 Y8 K1
PANTONE: 7685C
RGB: R54 G82 B153
HEX: #365299

Nordnet Blue Alt.CMYK: C100 M32 Y0 K14
PANTONE: 279 C
RGB: R0 G150 B220
HEX: #0096DC

Nordnet BlackCMYK: C0 M0 Y0 K87
PANTONE: Black C
RGB: R34 G34 B34
HEX: #222222

How to use colors

Color consistency is a key factor in building brand recognition. Below is an overview of how to apply our color palette in communication.

Keep typography black

All type should be black. Nordnet Blue is reserved for emphasizing the brand, not the campaign message.

Supporting colors to create additional character

Accent colors are used to elevate and emphasize our communication. Secondary colors are used in infographics that contrast the blue found in our logo.

Brand color used in the symbol

Nordnet Blue is one of the most recognizable components of our brand, but it should not be diluted by overuse. The blue should only be used to emphasize the brand.

Supporting colors

Nordnet’s supporting colors should be used to create data visualizations.

Red and green express positive and negative performance

Our customers need to digest performance in data-rich contexts. We use red and green to indicate the status of the market.

Dark blue and yellow express development

To contrast the red and green color, dark blue and yellow are used to balance our secondary color palette. Unlike red and green, blue and yellow should not be mixed within a graph. They should be used individually to illustrate the development of a specific instrument.

Overview of fonts

Nordnet’s primary font is Value Sans, used for headlines and all body copy. Value Sans is accompanied by Antwerp, a serif font used for introductory messages.

Primary font

Value Sans Bold

AaBbCc123

Value Sans Medium

AaBbCc123

Value Sans Regular

AaBbCc123

Secondary font

Antwerp Semibold

AaBbCc123

Value Sans

Value Sans is Nordnet’s primary font, used for headlines and body texts in both digital and print environments.

Value Sans Bold, Medium and Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

a b c d e f g h i j k l m n o p q r s t u v q x y z å ä ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

Value Sans is a modern typeface but with a classic cut, designed by UK based design and art direction studio formed by Anthony Sheret & Edd Harrington in late 2008. With its clarity and character, it gives weight to our message. This is the font used in our logo, headlines and body texts. Value Sans is used in all communication, both printed and digital channels. Value Sans becomes even more distinct when paired with Nordnet’s secondary font, Antwerp. The clear contrast between a serif and sans-serif font makes it easier for readers to find entry points in our texts.

Antwerp

Antwerp is Nordnet’s secondary font, a serif font that honors the classic look of the finance and trading worlds. Antwerp is used for introductory and tagline messages.

Antwerp semibold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

a b c d e f g h i j k l m n o p q r s t u v q x y z å ä ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

Antwerp is a contemporary serif typeface designed with historical 16th-Century references. The typeface was developed as part of Kubel’s studies at the Expert class Type design 2010–11 at Plantin Institute of Typography. It’s classical appearance is the perfect pair with our primary font, Value Sans. Choosing Antwerp is an ode to the heritage of our industry and traditional financial media.

Typographic structure

Antwerp semibold

Antwerp semibold

The role of Antwerp in communication is to provide an introductory statement or tagline relating to the campaign. This statement can always be found towards the top of the ad.

Main message

Value Sans Bold

For maximum visual impact, the main message of a campaign should always be in Value Sans bold. The location of the headline may vary.

Body text

Value Sans Regular

Body text that supports our headline should always be in Value Sans regular. This information will always appear towards the bottom of the ad.

Applying hierarchy

Antwerp Semibold as an introductory message

Value Sans Bold in 45pt with a line height of 48pt

Introductions and short intro texts should use Value Sans Regular 16 pt with a line spacing of 20 pt. Keep in mind that the introduction should be closer to the body than the headline, so they are clearly separated. The font size relationship between the headline, introduction and body text should be maintained. This means that the size of the texts may vary.

Value Sans Bold in the title, 14pt / 16.8pt

Value Sans Regular is used for body text. This text is 12 pt with a line spacing of 14 pt. The recommended size for the body of Value Sans for print is a minimum of 9.5 / 11.5 pt. In ads, the body may be varied between 9.5-11.5 pt according to needs and space. The general rule is to have a line spacing of 2-3 pt bigger than the font size.

Spacing in between paragraphs

A new paragraph begins after a blank line, with or without a sub-headline.

Value Sans Bold in the title, 14pt / 16.8pt

Long line lengths require larger line spacing for optimum readability while short lines require tighter spacing. Use 35-60 characters (including spaces) or 7-10 words to create a reader-friendly column.

All texts should be left aligned as default. Avoid hyphens, especially in all types of headers.

Typographic don'ts

Below are type principles in all Nordnet communication.

Do not use Antwerp in headlines

Do not right align text

Do not true justify body copy text

Do not use Antwerp as body copy text

Do not use too little line height

Do not use too much line height

Fallback fonts

When Value Sans and Antwerp are not available, Century Gothic and Georgia can be used as fallback fonts. These fonts can be used in documents and presentations sent internally or externally.

Fallback to Value Sans: Century Gothic

Century Gothic Bold

AaBbCc123

Century Gothic Regular

AaBbCc123

Fallback to Antwerp: Georgia

Georgia Bold

AaBbCc123

Century Gothic

When Value Sans is not available, Century Gothic is a sans-serif font that can be used as a fallback.

Century Gothic Bold and Regular as a fallback font to Value Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9>

a b c d e f g h i j k l m n o p q r s t u v q x y z å ä ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

Georgia

When Antwerp is not available, Georgia is a serif font that can be used as a fallback.

Georgia Bold as a fallback font to Antwerp

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

a b c d e f g h i j k l m n o p q r s t u v q x y z å ä ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9