Pandora A/S: PANDORA APPOINTS ALEXANDER LACIK AS CEO
The Board of Directors of Pandora has today appointed Alexander Lacik as
President and Chief Executive Officer. Mr. Laciks strong track-record as a
consumer marketer and brand architect will help drive the execution of
Programme NOW and assert Pandoras position as the worlds largest
jewellery brand. He will join Pandora as soon as possible.
Alexander Lacik (54) brings international experience from growth and brand
building in global consumer companies. He joins Pandora from the position
as CEO of Britax Ltd., a world leader in child safety products. Prior to
this, he was President of North America at RB (Reckitt Benckiser) from
2013-2017 and has held key management positions with the leading global
consumer goods company since 2004. Previously, Lacik held positions in
sales and marketing with Procter & Gamble from 1992 to 2004.
At RB, Lacik contributed significantly to the companys growth turnaround
in a competitive global consumer business where brand distinction and brand
equity are critical components. He successfully drove strategic brand
positioning and above market growth in the groups largest region with more
than USD 3.5 billion in revenue and a full value chain. Lacik has lived and
worked in five countries and managed businesses in regions across the
world, covering manufacturing, product development, sales, marketing, and
Peder Tuborgh, Chairman of the Board of Directors says: I am delighted
that we have secured Alexander Lacik as CEO of Pandora. Alexander is a
strong match for our recently announced strategic direction and will be
instrumental in executing Programme NOW. Alexander is a brilliant marketer
and brand architect and has throughout his career shown himself as a great
leader and a highly effective executor. His skills and experience will be
key to revitalising the Pandora brand.
I am honoured and excited to join Pandora. Pandora is an incredible
company that has grown to be the worlds largest jewellery brand at
unprecedented speed. I am encouraged by the current direction with a strong
focus on brand reignition to restore growth. These are business aspects
that I am particularly passionate about, and I look forward to joining and
supporting the management team in the execution of Programme NOW, says
Following the appointment, The Executive Management team of Pandora will
consist of Alexander Lacik (CEO), Anders Boyer (CFO) and Jeremy Schwartz
(COO). Until Lacik joins, the joint leadership of Anders Boyer and Jeremy
Schwartz will continue unchanged.
Alexander Lacik spent the first 13 years of his career in Procter & Gamble.
He spent half of his time in beauty care and half of his time in sales,
covering positions such as Marketing Manager Haircare Europe, Marketing
Director Nordic, and Sales Director Sweden.
In 2004, Lacik joined RB (Reckitt Benckiser). Beginning as General Manager,
he steadily progressed and delivered outstanding results in his roles in
Greece, the UK and the US. The last 5 years of his RB tenure, Lacik was
running the North America business, a USD +3.5 billion operation with a
full value chain. The North America business is the largest region in RB.
After living several years abroad, Lacik and his family recently moved back
to Sweden, where he grew up. He resigned from RB in 2017 and took on a role
as interim CEO at Kasthall Golv & Mattor. In 2018, he moved into his
current role as CEO of Britax Ltd. Britax is owned by private equity
investor Nordic Capital.
Lacik holds a Bachelor in Business Administration from University of Växjö,
Pandora designs, manufactures and markets hand-finished and contemporary
jewellery made from high-quality materials at affordable prices. Pandora
jewellery is sold in more than 100 countries on six continents through more
than 7,700 points of sale, including more than 2,700 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs
more than 32,000 people worldwide of whom more than 14,000 are located in
Thailand, where the Company manufactures its jewellery. Pandora is publicly
listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018,
Pandoras total revenue was DKK 22.8 billion (approximately EUR 3.1
For more information, please contact:
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+45 3137 4171
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+45 7219 5361
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