SSAB AB ser. A
SSAB AB ser. B
SSAB: SSAB appointed JanLa Oy as a GreenCoat partner
At a ceremony in Helsinki on September 12, SSAB appointed the company
JanLa Oy as a GreenCoat partner. Membership means that JanLa Oy has
the right to market the GreenCoat brand in the Finnish market.
GreenCoat is SSABs brand for innovative and environmentally-friendly
color-coated steel for roofs, faades and rainwater systems. It is a
unique and patented system where Nordic rapeseed oil has replaced a
large part of the fossil solvent in the paint.
It feels very good to be appointed an official partner of SSAB.
Together with our customers, we can now further strengthen our
position in the Finnish market and continue to be fast, flexible and
even more environmentally aware, says Janne Lahtela, CEO, at JanLa
The partnership feels like a natural consequence of our long
cooperation with SSAB. We have previously worked hard in the Finnish
market and with GreenCoat we take another step towards the consumers
and their need for sustainable roofing product, continues Lahtela.
The strategy of appointing partners to SSAB is an increasingly growing
trend. As competition from companies outside the Nordic region
continues to grow, SSAB chooses to have closer links with some
reputable and well-functioning distributors through a partnership.
The choice of JanLa Oy feels very simple and natural. Our
long-standing cooperation guarantees that customers and consumers
receive a good product that meets the strict requirements for
sustainability and environmental adaptation, says Lotta Ruottinen,
Sales Director Finland, color-coated products.
Strengthened market position
JanLa Oy is known for their active marketing and delivery capacity in
the Finnish market. The most common colors are sold from stock, which
has made JanLa Oy and their distribution centers a trusted supplier.
In addition, the patented BT coating* in GreenCoat gives customers
another competitive advantage.
The unique BT coating has a worldwide patent and provides not only
environmental benefits but also better performance. The process of
mixing rapeseed oil into the paint makes the coated products more
easily processed and smooth. This is something that our customers
really appreciate, says Janne Lahtela at JanLa Oy.
* The unique (bio-based technology (BT) coating holds a worldwide
patent and offers not only environmental advantages, but also
increased performance. The GreenCoat color-coated product portfolio
is currently the markets greenest offering for roofs, faades and
For more information, please contact:
Lotta Ruottinen, Sales Director Finland, SSAB Europe,
tel. +358 50 314 3415
SSAB is a Nordic and US-based steel company. SSAB offers value added
products and services developed in close cooperation with its
customers to create a stronger, lighter and more sustainable world.
SSAB has employees in over 50 countries. SSAB has production
facilities in Sweden, Finland and the US. SSAB is listed on Nasdaq
Stockholm and has a secondary listing on Nasdaq Helsinki.
Join us also on social media: Facebook
(https://twitter.com/SSAB_AB) and YouTube