Cross-media advertising

Basic structure

Introductory message

Antwerp Semibold

The role of Antwerp in communication is to provide an introductory statement or tagline relating to the campaign. This statement is always found at the top of the ad.

Informational content

Value Sans Regular

Body text that supports our headline should always be in Value Sans Regular. This information always appears at the bottom of the ad.

Branding

Our logo should be present in all communication.

Main message

Value Sans Bold

For maximum visual impact, the main message of a campaign should always be in Value Sans Bold. The location of the main message may vary.

Levels of messaging

Level 1: Main message

The main message should always be the most prominent typographic element of the ad. This should be the first element to read.

Level 2: Introduction/tagline

Our introductory message or tagline is our second level of messaging. It brings a connection to our brand, or a current campaign, or to a specific product/service feature.

Level 3: Informational

To support our Level 1 and Level 2 messaging, informational content provides further explanation of our services. This is a more detailed description of the overall message.

Horizontal application

Main message

It is very important that the main message is the focus in all advertisements. The main message should be the most visually prominent element.

Placements

Bottom

Top corner

Centered

Introduction or tagline

The second level of messaging should be the introduction/tagline towards the top of the advertisement.

Top left

Centered

Informational

The third level of messaging is informational. This is body copy that further supports our first and second level of messaging.

Placements

Informational copy should always be placed towards the bottom of ads. Use either 1 or 2 columns.

Bottom of ad - 1 column

Bottom of ad - 2 column

Social media banners

When advertising online, use the following guidelines. In essence: focus on the main message, use consistent typography and choose honest imagery.

Primary background

White background with illustrative landscape or icons

Fallback backgrounds

White background

Light grey background

Backgrounds - Illustrative

Below are examples of possible social media images using the the textured graphs as a distinct background.

Illustrative background

Backgrounds - White

Below are examples of possible social media images using a white background.

White background

Backgrounds - Light grey

Below are examples of possible social media images using light grey as a background.

Light grey background

Backgrounds - Images

Images should be used to build a story and to create a context.

People

Nature - macro cropping

Banners in motion

Below are sample frames of an animated banner for online advertising. Banners should make use of our dynamic infographics to grab attention, along with a strong presence of our logo.

Stage 1: Introduce tagline with an infographic background

Stage 2: Reveal headline

Stage 3: Conclude with a logo and a call to action

Infographic

Below is a sample arrangement of an infographic.

PowerPoint

Below are sample layouts for PowerPoint presentations. It is important to adhere to our colors, typography, and imagery discussed in previous sections of the site.

Do not use Nordnet Blue in the title text