Value Sans Bold
For maximum visual impact, the main message of a campaign should always be in Value Sans Bold. The location of the main message may vary.
The role of Antwerp in communication is to provide an introductory statement or tagline relating to the campaign. This statement is always found at the top of the ad.
Our logo should be present in all communication.
The main message should always be the most prominent typographic element of the ad. This should be the first element to read.
Our introductory message or tagline is our second level of messaging. It brings a connection to our brand, or a current campaign, or to a specific product/service feature.
To support our Level 1 and Level 2 messaging, informational content provides further explanation of our services. This is a more detailed description of the overall message.
Informational copy should always be placed towards the bottom of ads. Use either 1 or 2 columns.
Bottom of ad - 1 column
Bottom of ad - 2 column