{"id":87785,"date":"2026-04-28T09:31:14","date_gmt":"2026-04-28T07:31:14","guid":{"rendered":"https:\/\/www.nordnet.se\/blogg\/?p=87785"},"modified":"2026-04-28T09:31:15","modified_gmt":"2026-04-28T07:31:15","slug":"elisabeth-sterner","status":"publish","type":"post","link":"https:\/\/www.nordnet.se\/blogg\/elisabeth-sterner\/","title":{"rendered":"Elisabeth Sterner: \u201cMin gammelfarmors aktieintresse smittade av sig\u201d"},"content":{"rendered":"\n

Med mer \u00e4n 30 \u00e5rs erfarenhet fr\u00e5n finansbranschen och ett brinnande intresse f\u00f6r sparande och investeringar \u00e4r Elisabeth Sterner, Nordenchef hos kapitalf\u00f6rvaltaren BlackRock, en sann inspirationsk\u00e4lla f\u00f6r m\u00e4ngder av kvinnor. F\u00f6r Female Network delar hon med sig av sin historia – och avsl\u00f6jar vad hon \u00f6nskar att hon hade kunnat s\u00e4ga till sitt unga jag.<\/em><\/p>\n\n\n\n

Hej Elisabeth! Kul att ha dig h\u00e4r! Ber\u00e4tta, vem \u00e4r du och vad arbetar du med?<\/strong><\/p>\n\n\n\n

Jag \u00e4r en kvinna i mina b\u00e4sta \u00e5r, med en man, tv\u00e5 utflyttade barn och en inflyttad hund. Jag har arbetat i finansbranschen i drygt 30 \u00e5r och har haft m\u00e5nga olika roller, men alltid med koppling till kapitalf\u00f6rvaltning.<\/p>\n\n\n\n

Sedan fem \u00e5r tillbaka \u00e4r jag Nordenchef f\u00f6r den globala kapitalf\u00f6rvaltaren BlackRock, d\u00e4r v\u00e5rt uppdrag \u00e4r att hj\u00e4lpa fler m\u00e4nniskor att uppn\u00e5 finansiellt v\u00e4lbefinnande. I Norden inneb\u00e4r det att samarbeta med institutioner, som pensionsfonder, och att g\u00f6ra investeringar mer tillg\u00e4ngliga genom v\u00e5rt breda utbud av fonder och iShares ETF:er.<\/p>\n\n\n\n

Imponerande CV! Vilket intresse har du f\u00f6r sparande och investeringar utanf\u00f6r jobbet?<\/strong><\/p>\n\n\n\n

Jag har alltid haft en disciplinerad och l\u00e5ngsiktig syn p\u00e5 min privatekonomi. Jag var sj\u00e4lvst\u00e4ndig redan som barn och det har alltid varit viktigt f\u00f6r mig att inte vara ekonomiskt beroende av n\u00e5gon annan eller att vara skuldsatt.<\/p>\n\n\n\n

Jag b\u00f6rjade arbeta med sommarjobb och extrajobb parallellt med skolan redan i tidiga ton\u00e5ren och b\u00f6rjade spara tidigt \u2013 f\u00f6rst p\u00e5 sparkonto och senare i aktier och fonder. Under universitetstiden blev det m\u00e5nga \u201cfemminutersnudlar\u201d med ketchup, men en enorm k\u00e4nsla av gl\u00e4dje och frihet n\u00e4r jag efter m\u00e5nga \u00e5r till slut betalade av mitt studiel\u00e5n tack vare att jag varit sparsam och investerat.<\/p>\n\n\n\n

Ber\u00e4tta hur ditt intresse tog sin b\u00f6rjan!<\/strong><\/p>\n\n\n\n

Min pappa (som jag \u00e4r en direkt kopia av \u2013 minus mustaschen) var intresserad av aktieinvesteringar. Han var systemutvecklare redan p\u00e5 1970-talet och speciellt intresserad av de teknikbolag som v\u00e4xte fram under 1980- och 1990-talen. Av honom l\u00e4rde jag mig vikten av att f\u00f6rst\u00e5 det f\u00f6retag man investerar i, n\u00e5got som har f\u00f6ljt mig sedan dess. Att arbeta i finansbranschen under IT-bubblan i slutet av 1990-talet och b\u00f6rjan av 2000-talet och f\u00f6lja bolagsv\u00e4rderingar var stundtals tufft, men otroligt l\u00e4rorikt.<\/p>\n\n\n\n

En annan inspirationsk\u00e4lla var min aktieintresserade gammelfarmor. Jag tr\u00e4ffade henne bara n\u00e5gra f\u00e5 g\u00e5nger n\u00e4r jag var mycket liten, men ber\u00e4ttelserna om hur hon satt i sin f\u00e5t\u00f6lj och lyssnade p\u00e5 aktiekurser som l\u00e4stes upp p\u00e5 radion och gjorde anteckningar f\u00f6r k\u00f6p och s\u00e4lj var inspirerande \u2013 s\u00e4rskilt som kvinnlig f\u00f6rebild f\u00f6r en ung tjej som jag.<\/p>\n\n\n\n

Har du st\u00f6tt p\u00e5 n\u00e5gra ov\u00e4ntade utmaningar p\u00e5 din sparresa?<\/strong><\/p>\n\n\n\n

Genom livet har b\u00e5de kassafl\u00f6den och kostnader varierat kraftigt. Jag upplevde det som sv\u00e5rt n\u00e4r det \u201driktiga\u201d vuxenlivet b\u00f6rjade, med st\u00f6rre familjeutgifter som boende eller k\u00f6p av bil, vilket innebar att jag beh\u00f6vde b\u00f6rja anv\u00e4nda mitt sparkapital. Att s\u00e4lja av investeringar f\u00f6r levnadsomkostnader gjorde lite ont, och jag \u00f6nskar s\u00e5 h\u00e4r i efterhand att jag hade kunnat k\u00e4nna lite mer gl\u00e4dje och stolthet i st\u00e4llet. Det \u00e4r ju precis s\u00e5 det \u00e4r t\u00e4nkt att fungera, sparande \u00e4r inte till f\u00f6r att ligga or\u00f6rt f\u00f6r alltid; det finns d\u00e4r f\u00f6r att st\u00f6tta dig n\u00e4r du beh\u00f6ver flexibilitet, stabilitet eller tid.<\/p>\n\n\n\n

Jag tror att vi \u00e4r m\u00e5nga som \u00e4r nyfikna p\u00e5 din portf\u00f6lj. Kan du ber\u00e4tta n\u00e5got om strategi och innehav?<\/strong><\/p>\n\n\n\n

Min portf\u00f6lj pr\u00e4glas av l\u00e5ngsiktighet, diversifiering och kostnadsmedvetenhet. Jag anv\u00e4nder en bred indexfond som bas och arbetar mer aktivt med sektorer eller teman d\u00e4r jag ser strukturell tillv\u00e4xt eller innovation. F\u00f6r buffert och st\u00f6rre ov\u00e4ntade eller planerade utgifter de kommande tolv m\u00e5naderna anv\u00e4nder jag placeringssparkonto och j\u00e4mf\u00f6r banker f\u00f6r att hitta b\u00e4sta r\u00e4ntan. Det h\u00e4r angreppss\u00e4ttet ger en stabil grund, samtidigt som det ger mig flexibilitet att justera byggstenarna n\u00e4r behov eller marknadssyn f\u00f6r\u00e4ndras.<\/p>\n\n\n\n

Som anst\u00e4lld p\u00e5 ett investeringsbolag omfattas man av regelverk som till viss del begr\u00e4nsar hur man kan handla enskilda aktier, n\u00e5got som kan upplevas som en utmaning ur ett portf\u00f6ljperspektiv.<\/p>\n\n\n\n

Kvinnor sparar och investerar som vi (tyv\u00e4rr) k\u00e4nner till mindre \u00e4n m\u00e4n. Vad \u00e4r dina tankar om det, och hur tror du att vi kan g\u00f6ra skillnad?<\/strong><\/p>\n\n\n\n

Jag tycker att kvinnor ska st\u00e5 p\u00e5 egna ekonomiska ben, och vi som arbetar i finansbranschen kan g\u00f6ra mycket genom att helt enkelt prata om det \u2013 precis som ni p\u00e5 Nordnet redan g\u00f6r. Det handlar om att visa att investeringar inte beh\u00f6ver vara komplicerade och att investera, och att se sitt kapital v\u00e4xa, faktiskt \u00e4r roligt, tillfredsst\u00e4llande och frig\u00f6rande. Den nordiska sparmarknaden \u00e4r v\u00e4lutvecklad och de digitala plattformarna g\u00f6r det enklare f\u00f6r alla att investera.<\/p>\n\n\n\n

Innan vi rundar av, har du n\u00e5gra spartips som du kan dela med dig av till v\u00e5ra medlemmar?<\/strong><\/p>\n\n\n\n

B\u00f6rja tidigt och forts\u00e4tt att vara investerad i den m\u00e5n den personliga ekonomin till\u00e5ter det. \u00c4ven sm\u00e5, regelbundna m\u00e5nadsbelopp kan v\u00e4xa betydligt \u00f6ver tid genom r\u00e4nta p\u00e5 r\u00e4nta-effekten. Och \u00e4ven om marknader alltid kommer att pr\u00e4glas av perioder av os\u00e4kerhet, visar historien att det har varit l\u00e5ngt viktigare att vara investerad \u00e4n att f\u00f6rs\u00f6ka tajma den perfekta tidpunkten.<\/p>\n\n\n\n

S\u00e5 sant som det \u00e4r sagt. Tusen tack f\u00f6r alla klokskaper, Elisabeth!<\/strong><\/p>\n\n\n\n

Tack sj\u00e4lv!<\/p>\n\n\n\n

Kapitalet \u00e4r f\u00f6rem\u00e5l f\u00f6r risk. V\u00e4rdet p\u00e5 investeringar och den inkomst som genereras kan b\u00e5de \u00f6ka och minska och \u00e4r inte garanterade. <\/em>Investerare kanske inte f\u00e5r tillbaka det ursprungligen investerade beloppet.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Med mer \u00e4n 30 \u00e5rs erfarenhet fr\u00e5n finansbranschen och ett brinnande intresse f\u00f6r sparande och investeringar \u00e4r Elisabeth Sterner, Nordenchef hos kapitalf\u00f6rvaltaren BlackRock, en sann inspirationsk\u00e4lla f\u00f6r m\u00e4ngder av kvinnor. F\u00f6r Female Network delar hon med sig av sin historia – och avsl\u00f6jar vad hon \u00f6nskar att hon hade kunnat s\u00e4ga till sitt unga jag. […]<\/p>\n","protected":false},"author":10042,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[4764],"tags":[4797,4825],"class_list":["post-87785","post","type-post","status-publish","format-standard","hentry","category-female-network","tag-sparresa","tag-start"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2026\/03\/Elisabeth_Sterner-150x54.jpg","width":150,"height":54,"crop":true,"srcset":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2026\/03\/Elisabeth_Sterner-150x54.jpg 150w, 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