Elbilsmarknaden har haft en bra tillv\u00e4xt hittills i \u00e5r och uppg\u00e5ngen har drivits p\u00e5 av Kina. Kinesiska uppstickare som BYD har nu klivit upp som marknadsledande medan Tesla sett en motg\u00e5ng som \u00e4ven \u00e5terspeglas i sjunkande varum\u00e4rkeslojalitet.<\/p>\n\n\n\n
Under det f\u00f6rsta halv\u00e5ret har den globala elbilsf\u00f6rs\u00e4ljningen stigit 28 procent till 9,1 miljoner fordon globalt. Av dessa har 5,5 miljoner s\u00e5lts i Kina vars marknad vuxit 32 procent under samma tidsperiod.<\/p>\n\n\n\n
Trenden var n\u00e4stan lika stark i juni, d\u00e5 \u00f6kningstakten l\u00e5g p\u00e5 24 procent m\u00e4tt i \u00e5rstakt. Samtidigt har den kinesiska marknaden \u00f6kat med hela 28 procent<\/p>\n\n\n\n
Enligt Counterpoint Research hade kinesiska BYD en marknadsandel globalt p\u00e5 15 procent i det f\u00f6rsta kvartalet och v\u00e4xte snabbast av alla bilm\u00e4rken. Tesla hade en marknadsandel p\u00e5 12 procent och minskade snabbt fr\u00e5n 20 procent samma period \u00e5ret innan.<\/p>\n\n\n\n
P\u00e5 tredje plats \u00e5terfinns Geely inklusive dotterm\u00e4rken med 11 procent marknadsandel. \u00c4ven h\u00e4r \u00e4r \u00f6kningen stor, mer \u00e4n en f\u00f6rdubbling p\u00e5 ett \u00e5rs tid. \u00d6vriga m\u00e4rken delar p\u00e5 omkring 62 procents marknadsandel.<\/p>\n\n\n\n
Tesla har det tufft fr\u00e4mst i Europa men har \u00e4ven sett en stor nedg\u00e5ng i Kina. I juli var Teslas f\u00f6rs\u00e4ljning ned 55 procent i Tyskland i juli, trots att elbilsmarknaden i landet var upp 58 procent. Nedg\u00e5ngen sker trots uppgraderingar av Model Y och speglas \u00e4ven i andra europeiska marknader som den brittiska d\u00e4r nedg\u00e5ngen var 60 procent. Diskrepansen \u00e5terfinns \u00e4ven h\u00e4r d\u00e5 elbilsmarknaden steg 9,1 procent i Storbritannien. I Kina backade bilm\u00e4rkets f\u00f6rs\u00e4ljning 8,4 procent samma m\u00e5nad.
<\/p>\n\n\n\n
Bakom fallet ligger \u00f6kande konkurrens, regulatoriska hinder, men framf\u00f6r allt har kritiken varit h\u00e5rd p\u00e5 flera h\u00e5ll mot Elon Musks st\u00f6d till president Donald Trump och politiska utspel.<\/p>\n\n\n\n
Enligt ny data fr\u00e5n S&P Global Mobility l\u00e5g Tesla-kundernas lojalitet p\u00e5 73 procent I juni 2024. Siffran ber\u00e4ttar hur stor andel av Tesla-\u00e4gande hush\u00e5ll som valde Tesla n\u00e4r de sedan k\u00f6pte en ny bil. Lojaliteten f\u00f6ll sedan kraftigt till 49,9 procent i mars 2025, strax under branschsnittet, f\u00f6r att sedan \u00e5terh\u00e4mta sig n\u00e5got.<\/p>\n\n\n\n
“Jag har aldrig sett ett s\u00e5 snabbt fall under en s\u00e5 kort tidsperiod”, sade S&P:s analytiker Tom Libby till Reuters i en kommentar.<\/p>\n\n\n\n
Vad g\u00e4ller BYD g\u00f6r de succ\u00e9 \u00e4ven utanf\u00f6r sin hemma marknad. Bolaget femdubblade sin f\u00f6rs\u00e4ljning i Tyskland i juli j\u00e4mf\u00f6rt med samma m\u00e5nad \u00e5ret innan, men det \u00e4r fr\u00e5n en l\u00e5g niv\u00e5.<\/p>\n\n\n\n
Vi kan d\u00e4rmed konstatera att kinesiska elbilsbolaget BYD forts\u00e4tter att dominera. Av de 9,1 miljoner s\u00e5lda elbilar globalt har 2,5 miljoner varit BYD-bilar, en \u00f6kning med drygt 27 procent j\u00e4mf\u00f6rt med samma period \u00e5ret innan. Uppg\u00e5ngen h\u00f6ll i sig i juli, d\u00e4r en viss produktionsminskning dock kan sk\u00f6njas.
Bakom de tre j\u00e4ttarna sl\u00e5ss m\u00e5nga om resterande marknadsandelar, bland annat samriskbolaget SAIC-GM-Wuling som har 6,6 procent marknadsandel. (Bolaget inriktar sig p\u00e5 den kinesiska marknaden). Volkswagen uppges ha 4,0-7,4 procent, beroende p\u00e5 k\u00e4lla medan Xpeng bed\u00f6ms ha 3,5 procent marknadsandel.<\/p>\n\n\n\n
H\u00e4r finns ocks\u00e5 en uppstickare som kanske fr\u00e4mst \u00e4r k\u00e4nd f\u00f6r andra elektroniska prylar innan de gjorde sitt int\u00e5g p\u00e5 fordonsmarknaden. Xiaomi har med sin enda modell SU7 redan tagit 2,8 procent marknadsandel och detta redan innan den globala lanseringen (2027) skett. \u00c4ven Leapmotor m\u00e4rks i listan \u00f6ver marknadandelar och har knipit 2,4 procent.<\/p>\n\n\n\n
Volvo Cars avknoppning, det renodlade elbilsm\u00e4rket Polestar gick i v\u00e5ras ut med att de skulle skala ner sin n\u00e4rvaro i Kina. Detta d\u00e5 vd:n framh\u00e5ller att de \u00e4r “ett ungt bolag med begr\u00e4nsade resurser. Bolaget ser helt enkelt b\u00e4ttre m\u00f6jligheter p\u00e5 annat h\u00e5ll, Sverige, Storbritannien och Frankrike exempelvis. Det sistn\u00e4mnda landet \u00e4r Polestars f\u00f6rsta expansion i Europa sedan 2022. D\u00e5 gick man in i Spanien, Portugal och Italien. Polestar kontrolleras f\u00f6r \u00f6vrigt av Geelys grundare och ordf\u00f6rande Li Shufu. Hur g\u00e5r d\u00e5 f\u00f6rs\u00e4ljningen. I andra kvartalet steg f\u00f6rs\u00e4ljningen 38 procent i \u00e5rstakt. Under f\u00f6rsta halv\u00e5ret \u00e4r uppg\u00e5ngen ackumulerat 51 procent.<\/p>\n\n\n\n
Men konkurrensen sker ocks\u00e5 inom autonoma tekniken, vilket \u00e4r nog s\u00e5 viktigt f\u00f6r den framtida utvecklingen.<\/p>\n\n\n\n
Tesla presterade b\u00e4st i ett omfattande test av sj\u00e4lvk\u00f6rande f\u00f6rarassistanssystem p\u00e5 kinesiska v\u00e4gar, enligt resultat fr\u00e5n Bytedance-\u00e4gda Dcar och statliga CCTV – och testet har f\u00e5tt stor spridning p\u00e5 kinesiska sociala medier. Mottagandet \u00e4r dock blandat, vilket man kan r\u00e4kna med: Huawei-alliansen HIMA avf\u00e4rdade resultatet som ett \u201ds\u00e5 kallat test\u201d, medan BYD och Xiaomi avb\u00f6jde att ge en kommentar.<\/p>\n\n\n\n
Elon Musk uppgav p\u00e5 X att Tesla n\u00e5dde topplacering trots att dess AI inte tr\u00e4nats p\u00e5 lokal kinesisk data. H\u00e4r finns n\u00e4mligen begr\u00e4nsande lagstiftning g\u00e4llande export av data.<\/p>\n\n\n\n
I takt med Teslas framsteg har kinesiska myndigheter varnat f\u00f6r \u00f6verdriven marknadsf\u00f6ring av f\u00f6rarassistanssystem. Efter en d\u00f6dsolycka med Xiaomis SU7 i mars har termer som \u201dautonom k\u00f6rning\u201d faktiskt f\u00f6rbjudits i reklam.<\/p>\n\n\n\n
Med fler akt\u00f6rer p\u00e5 marknaden kommer prispress, s\u00e4rskilt fr\u00e5n kinesiska konkurrenter. Detta g\u00e4ller \u00e4ven inom den sj\u00e4lvk\u00f6rande tekniken. Men trots det tar Tesla omkring 9 000 dollar f\u00f6r sitt sj\u00e4lvk\u00f6randepaket i Kina. Liknande funktioner ofta erbjuds gratis av inhemska tillverkare.<\/p>\n\n\n\n
S\u00e5 sent som i veckan uppgav Tesla att de tr\u00e4nar p\u00e5 en ny modell av sj\u00e4lvk\u00f6rningssystemet Full Self Driving, FSD, med cirka 10 g\u00e5nger fler parametrar och f\u00f6rb\u00e4ttrad videokomprimering.<\/p>\n\n\n\n
“Antagligen redo f\u00f6r offentlig lansering i slutet av n\u00e4sta m\u00e5nad om testningen g\u00e5r bra”, skriver Elon Musk p\u00e5 X.<\/p>\n\n\n\n
Men fler akt\u00f6rer \u00e4r p\u00e5 hugget: Transportplattformen Lyft och kinesiska tech-bolaget Baidu har till exempel ing\u00e5tt ett strategiskt partnerskap om att rulla ut sj\u00e4lvk\u00f6rande bilar i Europa med start n\u00e4sta \u00e5r.<\/p>\n\n\n\n
En politisk linje i EU och Storbritannien har varit att inf\u00f6ra ett f\u00f6rbud mot bensinbilar vid ett visst \u00e5rtal f\u00f6r att \u00f6ka omst\u00e4llningstakten. Nu varnar bilkomponenttillverkaren Dowlais vd att Storbritanniens f\u00f6rbud mot nya bensinbilar \u00e5r 2023 kommer att vara \u201cmycket sv\u00e5rt, om inte om\u00f6jligt\u201d att uppn\u00e5. Han vill nu att m\u00e5let skjuts upp i linje med EU och USA. Faktorer som talar mot en snabb \u00f6verg\u00e5ng \u00e4r bristande laddinfrastruktur, att konsumenterna \u00e4r tveksamma och att sektorn har ekonomiska problem.<\/p>\n\n\n\n
\u201dDet m\u00e5ste ske en gradvis \u00f6verg\u00e5ng som speglar verkligheten,\u201d sl\u00e5r han fast och f\u00f6resl\u00e5r hybridbilar som en brygga under tiden.<\/p>\n","protected":false},"excerpt":{"rendered":"
Elbilsmarknaden har haft en bra tillv\u00e4xt hittills i \u00e5r och uppg\u00e5ngen drivs p\u00e5 av Kina. Kinesiska uppstickare som BYD har nu klivit upp som marknadsledande medan Teslas varum\u00e4rkeslojalitet sjunker.<\/p>\n","protected":false},"author":40081,"featured_media":85334,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[4048],"tags":[],"class_list":["post-85332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-handelser"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2025\/08\/chuttersnap-xJLsHl0hIik-unsplash-150x54.jpg","width":150,"height":54,"crop":true,"srcset":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2025\/08\/chuttersnap-xJLsHl0hIik-unsplash-150x54.jpg 150w, 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