{"id":82844,"date":"2024-10-07T14:22:08","date_gmt":"2024-10-07T12:22:08","guid":{"rendered":"https:\/\/www.nordnet.se\/blogg\/?p=82844"},"modified":"2026-03-10T14:57:43","modified_gmt":"2026-03-10T13:57:43","slug":"bratt-satt-stopp-for-analytikermassagen","status":"publish","type":"post","link":"https:\/\/www.nordnet.se\/blogg\/bratt-satt-stopp-for-analytikermassagen\/","title":{"rendered":"Bratt: S\u00e4tt stopp f\u00f6r analytikermassagen"},"content":{"rendered":"\n

Otyget analytikermassage fortg\u00e5r med full styrka. Bolagen och deras IR-ansvariga beh\u00f6ver ta ett \u00e4nnu st\u00f6rre ansvar f\u00f6r att inte g\u00e5 \u00f6ver gr\u00e4nsen och p\u00e5 s\u00e5 vis diskriminera vanliga sparare, skriver Nordnets sparekonom Frida Bratt i en debattartikel hos Dagens industri. <\/p>\n\n\n\n

Med j\u00e4mna mellanrum n\u00e5s vi av fenomenet analytikermassage, det vill s\u00e4ga att en utvald grupp p\u00e5 aktiemarknaden f\u00e5r ny information som resten av marknaden \u2013 d\u00e4ribland privatspararna \u2013 inte har.<\/p>\n\n\n\n

Det senaste exemplet \u00e4rDagens industris avsl\u00f6jande<\/a>om att Trelleborg i ett m\u00f6te med analytiker fr\u00e5n de stora analyshusen uppenbarligen gav n\u00e5gon ny typ av information som analytikerna tolkade negativt. Det resulterade i en fallande kurs inf\u00f6r rapporten f\u00f6r tredje kvartalet.<\/p>\n\n\n\n

Trelleborgs f\u00f6rs\u00f6k att f\u00e5 \u201dcallet\u201d,<\/strong>som man kallar det p\u00e5 klockren finanssvenska, att framst\u00e5 som information \u00f6ppen f\u00f6r hela marknaden klingade ih\u00e5ligt. \u201dAlla fick ringa in och lyssna\u201d hette det. Men ingen inbjudan hade skickats ut, inget pressmeddelande hade publicerats. Om Ove i Enk\u00f6ping vaknade upp en morgon och pl\u00f6tsligt fick f\u00f6r sig att ringa Trelleborgs IR-chef aprop\u00e5 just ingenting, ja, d\u00e5 hade han kanske f\u00e5tt en l\u00e4nk skickad till sig. F\u00f6r att f\u00e5 en inbjudan var man n\u00e4mligen tvungen att g\u00f6ra just det, ringa upp IR-chefen. Ett s\u00e5dant s\u00e4tt att hantera informationsgivning visar en orov\u00e4ckande nonchalans mot b\u00e5de reglerna och spararkollektivet.<\/p>\n\n\n\n

Regelverket \u00e4r glasklart,<\/strong>man f\u00e5r inte ge ut icke k\u00e4nd information som kan vara kursp\u00e5verkande till endast en utvald grupp. Den typen av information ska ges till hela marknaden samtidigt. Informationen ska dessutom vara av \u201dspecifik natur\u201d. Det h\u00e4r ger utrymme f\u00f6r tolkning, och gr\u00e5zoner riskerar att uppst\u00e5.<\/p>\n\n\n\n

I detta perspektiv \u00e4r domen<\/strong>mot Swedbanks tidigare vd Birgitte Bonnesen intressant och bankens numera \u00f6k\u00e4nda m\u00f6te med de st\u00f6rsta aktie\u00e4garna dagen innan Uppdrag Granskning skulle publicera sitt reportage om problemen med penningtv\u00e4tt i Baltikum. D\u00e4r fanns enligt domen b\u00e5de en avsaknad av konkretion i den information Bonnesen gav de specialinbjudna aktie\u00e4garna (hon sa att banken kommer komma ut d\u00e5ligt i reportaget, men inte exakt vilka fr\u00e5gor som st\u00e4lldes) men ocks\u00e5 rena felaktigheter (hon sa att banken hade kontroll \u00f6ver situationen och att det som skulle framkomma i SVT-programmet inte var nya uppgifter). Bonnesen friades fr\u00e5n misstankarna om r\u00f6jande av insiderinformation.<\/p>\n\n\n\n

Att det finns ett samspel mellan analytiker och IR-ansvariga \u00e4r generellt av godo. Information, kommunikation, dialog och transparens \u00e4r n\u00e5got vi alla tj\u00e4nar p\u00e5, s\u00e5 l\u00f6sningar som att bolag b\u00f6r minska kontakten med analytiker \u00e4r fel v\u00e4g att g\u00e5.<\/p>\n\n\n\n

N\u00e5gon kan argumentera f\u00f6r att<\/strong>om det finns en kontinuerlig dialog mellan bolag och analytiker kommer gruppen analytiker alltid ha ett informations\u00f6vertag gentemot sm\u00e5spararen. D\u00e5 f\u00e5r man ha i \u00e5tanke att analytikerna \u00e4r specialister, i vars jobb det ing\u00e5r att f\u00e5 tag p\u00e5 information. Ofta, om samspelet mellan IR-ansvarig och analytiker fungerar korrekt, \u00e4r den information analytikerna f\u00e5r k\u00e4nd \u2013 med skillnaden att analytikerna som grupp efterfr\u00e5gar den, och sedan har f\u00f6rm\u00e5gan att tolka den, s\u00e4tta den i r\u00e4tt kontext och presentera den samlat och strukturerat.<\/p>\n\n\n\n

Dock finns det som sagt<\/strong>situationer d\u00e4r IR-ansvarig riskerar att, och uppenbarligen ibland g\u00e5r, \u00f6ver gr\u00e4nsen f\u00f6r vad som \u00e4r okej. Dessa f\u00e4llor kan exempelvis vara att IR-specialisten vill ha en \u00e4nnu b\u00e4ttre relation med analytikerna och upplever k\u00e4nslom\u00e4ssiga p\u00e5tryckningar, men ocks\u00e5 p\u00e5tryckningar fr\u00e5n ledningsgruppen att exempelvis den kommande rapporten m\u00e5ste komma ut v\u00e4l och att konsensus d\u00e4rf\u00f6r m\u00e5ste justeras.<\/p>\n\n\n\n

F\u00f6r att undvika att trampa<\/strong>snett finns n\u00e5gra kontrollfr\u00e5gor varje IR-chef m\u00e5ste st\u00e4lla sig i dialogen med analytiker och stora aktie\u00e4gare:<\/p>\n\n\n\n

– Har vi kommunicerat detta f\u00f6rut? Det som kommuniceras b\u00f6r knyta an till redan k\u00e4nd fakta. Det kan handla om att s\u00e4tta saker i en kontext eller samla ihop allm\u00e4nt k\u00e4nd f\u00f6retagsinformation. Men i sin helhet m\u00e5ste \u00e4mnet knyta an till redan kommunicerad information.<\/p>\n\n\n\n

– \u00c4r den h\u00e4r informationen kursp\u00e5verkande? \u00c4r informationen ny men saknar betydelse kan den vara okej.<\/p>\n\n\n\n

– \u00c4r jag bekv\u00e4m med att den h\u00e4r informationen kommer ut till endast en liten grupp m\u00e4nniskor?<\/p>\n\n\n\n

– Har jag en kontinuerlig dialog med de analytiker som bevakar mitt bolag? Att ha t\u00e4t kontakt \u00f6kar transparensen och b\u00f6r d\u00e4rmed ocks\u00e5 minska det eventuella \u201dbehovet av justeringar av konsensus\u201d. Om ett s\u00e5dant behov uppst\u00e5r \u2013 ja, d\u00e5 \u00e4r det kanske en varningsklocka att bolaget inte \u00e4r just s\u00e5 transparent i sin kommunikation som man skulle beh\u00f6va vara.<\/p>\n\n\n\n

Att vara IR-ansvarig \u00e4<\/strong>r ingen l\u00e4tt roll. Enkelt uttryckt beh\u00f6ver han eller hon k\u00e4nna b\u00e5de bolaget, aktien och branschen f\u00f6r att reflexm\u00e4ssigt veta vad som \u00e4r ny information, om den \u00e4r viktig och om den kan vara en drivkraft f\u00f6r aktiekursen.<\/p>\n\n\n\n

Genom att k\u00e4nna bolaget v\u00e4l och alltid st\u00e4lla sig kontrollfr\u00e5gorna ovan minskar risken f\u00f6r att bolagens IR-ansvariga ist\u00e4llet ikl\u00e4r sig rollen som diplomerade aktiemass\u00f6rer. Det \u00e4r en ren n\u00f6dv\u00e4ndighet f\u00f6r en fungerande marknad.<\/p>\n\n\n\n

Frida Bratt,<\/strong>sparekonom Nordnet<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Otyget analytikermassage fortg\u00e5r med full styrka. Bolagen och deras IR-ansvariga beh\u00f6ver ta ett \u00e4nnu st\u00f6rre ansvar f\u00f6r att inte g\u00e5 \u00f6ver gr\u00e4nsen och p\u00e5 s\u00e5 vis diskriminera vanliga sparare, skriver Nordnets sparekonom Frida Bratt i en debattartikel hos Dagens industri. Med j\u00e4mna mellanrum n\u00e5s vi av fenomenet analytikermassage, det vill s\u00e4ga att en utvald grupp […]<\/p>\n","protected":false},"author":40184,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[4050],"tags":[],"class_list":["post-82844","post","type-post","status-publish","format-standard","hentry","category-investeringsstrategi"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2023\/08\/230509_Frida_Bratt_08-150x54.jpg","width":150,"height":54,"crop":true,"srcset":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2023\/08\/230509_Frida_Bratt_08-150x54.jpg 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Bolagen och deras IR-ansvariga beh\u00f6ver ta ett \u00e4nnu st\u00f6rre ansvar f\u00f6r att inte g\u00e5 \u00f6ver gr\u00e4nsen och p\u00e5 s\u00e5 vis diskriminera vanliga sparare, skriver Frida Bratt. 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