{"id":78466,"date":"2023-11-24T11:02:29","date_gmt":"2023-11-24T10:02:29","guid":{"rendered":"https:\/\/www.nordnet.se\/blogg\/?p=78466"},"modified":"2023-11-24T11:02:29","modified_gmt":"2023-11-24T10:02:29","slug":"detaljhandeln-fortsatter-i-motvind-nu-slar-grinchen-till","status":"publish","type":"post","link":"https:\/\/www.nordnet.se\/blogg\/detaljhandeln-fortsatter-i-motvind-nu-slar-grinchen-till\/","title":{"rendered":"Detaljhandeln forts\u00e4tter i motvind – nu sl\u00e5r Grinchen till"},"content":{"rendered":"\n

Detaljhandeln i Sverige har den senaste tiden k\u00e4mpat i motvind. Inflationen och h\u00f6ga r\u00e4ntor forts\u00e4tter att s\u00e4tta press p\u00e5 hush\u00e5ll och konsumenter samtidigt som det ekonomiska l\u00e4get inte l\u00e4mnar m\u00e5nga kronor kvar i pl\u00e5nboken f\u00f6r konsumtion.<\/strong><\/p>\n\n\n\n

Enligt siffror fr\u00e5n SCB fortsatte detaljhandelns f\u00f6rs\u00e4ljningsvolym ned\u00e5t i september med 1,4 procent j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende m\u00e5nad. Statistik visar \u00e4ven att f\u00f6rs\u00e4ljningsvolymerna minskade med 3,8 procent om man j\u00e4mf\u00f6r med ett \u00e5r sedan.<\/p>\n\n\n\n

Blickar man fram\u00e5t tyder prognoserna inte p\u00e5 n\u00e5gon muntrare period i n\u00e4rtid. Handelns utredningsinstituts, (HUI Research), senaste konjunkturrapport visar att den totala detaljhandeln m\u00e4tt i fasta priser v\u00e4ntas backa med 7 procent under 2023 och sedan backa ytterligare 1,5 procent under 2024.<\/p>\n\n\n\n

Vanligtvis brukar november och december vara en positiv period f\u00f6r detaljhandeln. B\u00e5de Black Week och julhandeln ligger i korten och konsumenter brukar s\u00e5 h\u00e4r \u00e5rs rusa till butikerna och s\u00f6ka upp reor online.<\/p>\n\n\n\n

Bland annat ett skakigt omv\u00e4rldsl\u00e4ge och fortsatt h\u00f6ga r\u00e4ntor s\u00e4tter dock k\u00e4ppar i hjulen. Prognoser visar att h\u00f6gs\u00e4songen f\u00f6r shopping ser ut att v\u00e4nda ned\u00e5t.<\/p>\n\n\n\n

Enligt en unders\u00f6kning fr\u00e5n Svensk Handel planerar f\u00e4rre svenskar att handla under Black Week i \u00e5r. Detta menar organisationen vara en rej\u00e4l nedg\u00e5ng.<\/p>\n\n\n\n

F\u00f6rra \u00e5ret uppgav 52 procent av konsumenterna att man skulle g\u00f6ra ink\u00f6p under kampanjveckan, i \u00e5r var det endast 43 procent. De senaste fyra \u00e5ren har siffran legat stadigt \u00f6ver 50 procent.<\/p>\n\n\n\n

Det ekonomiska l\u00e4get verkar \u00e4ven sl\u00e5 till mot julhandeln. F\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 tio \u00e5r tror man att handeln under julen kommer att minska. Det konstaterar HUI i sin \u00e5rliga prognos.<\/p>\n\n\n\n

HUI sp\u00e5r att hush\u00e5llen kommer att prioritera julmaten \u00f6ver julklapparna. Framf\u00f6rallt kommer man dock att f\u00f6rs\u00f6ka h\u00e5lla i pengarna f\u00f6re och efter julen.<\/p>\n\n\n\n

Enligt prognosen kommer det ekonomiska tappet f\u00f6r handeln att landa p\u00e5 runt 2,5 miljarder kronor j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret.<\/p>\n\n\n\n

Att vi nu n\u00e4rmar oss december inneb\u00e4r \u00e4ven slutspurten f\u00f6r rapports\u00e4songen och de flesta bolagen har \u00f6ppnat b\u00f6ckerna f\u00f6r det tredje kvartalet. Ett av bolagen som lyckats prestera trots det sv\u00e5ra marknadsl\u00e4get \u00e4r Boozt.<\/p>\n\n\n\n

Den Malm\u00f6baserade e-handlaren Boozt redovisade en stadig tillv\u00e4xt och l\u00f6nsamhet under det tredje kvartalet. Bolagets hel\u00e5rsprognos visar att man \u00e4ven k\u00e4nner sig trygg med att sl\u00e5 f\u00f6rra \u00e5rets mycket starka siffror.<\/p>\n\n\n\n

\u2013 V\u00e5rt nordiska varuhus tar kraftiga marknadsandelar, sa vd Hermann Haraldsson i samband med rapporten.<\/p>\n\n\n\n

F\u00f6r detaljhandel i stort bromsar tillv\u00e4xttakten in, \u00e4ven f\u00f6r matj\u00e4tten Axfood med l\u00e5gpriskedjan Willys i spetsen. Bland matj\u00e4ttarna forts\u00e4tter dock bolaget att v\u00e4xa i h\u00f6gre takt \u00e4n marknaden.<\/p>\n\n\n\n

\u2013 \u00d6kningstakten av nya kunder och medlemmar i Willys Plus ligger fortsatt p\u00e5 en h\u00f6g niv\u00e5 och dessutom ser vi att s\u00e5v\u00e4l befintliga som nya kunder blir alltmer lojala och handlar mer hos kedjan, s\u00e4ger vd Klas Balkow.<\/p>\n\n\n\n

Den 14 november kom f\u00e4rska svenska inflationssiffror f\u00f6r oktober m\u00e5nad och m\u00e5nga experter beskrev resultatet som en l\u00e4ttnad.<\/p>\n\n\n\n

Riksbanken l\u00e4mnade vid \u00e5rets sista r\u00e4ntebesked den 23 november styrr\u00e4ntan of\u00f6r\u00e4ndrad p\u00e5 4,00 procent. \u00c5sikterna var ovanligt delade inf\u00f6r r\u00e4ntebeskedet, men en knapp majoritet av analytikerna trodde p\u00e5 en r\u00e4nteh\u00f6jning med 25 r\u00e4ntepunkter till 4,25 procent. Den of\u00f6r\u00e4ndrade styrr\u00e4ntan kan d\u00e4rf\u00f6r ses som en liten ljusning f\u00f6r hush\u00e5llen och detaljhandeln. Riksbanken har dock beredskap att h\u00f6ja r\u00e4ntan ytterligare om inflationsutsikterna f\u00f6rs\u00e4mras.<\/p>\n","protected":false},"excerpt":{"rendered":"

Detaljhandeln i Sverige har den senaste tiden k\u00e4mpat i motvind. Inflationen och h\u00f6ga r\u00e4ntor forts\u00e4tter att s\u00e4tta press p\u00e5 hush\u00e5ll och konsumenter samtidigt som det ekonomiska l\u00e4get inte l\u00e4mnar m\u00e5nga kronor kvar i pl\u00e5nboken f\u00f6r konsumtion. Enligt siffror fr\u00e5n SCB fortsatte detaljhandelns f\u00f6rs\u00e4ljningsvolym ned\u00e5t i september med 1,4 procent j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende m\u00e5nad. Statistik visar […]<\/p>\n","protected":false},"author":40081,"featured_media":78467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[4048],"tags":[],"class_list":["post-78466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-handelser"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2023\/11\/charlesdeluvio-FK81rxilUXg-unsplash-150x100.jpg","width":150,"height":100,"crop":true,"srcset":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2023\/11\/charlesdeluvio-FK81rxilUXg-unsplash-150x100.jpg 150w, 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