{"id":77861,"date":"2023-10-11T08:20:00","date_gmt":"2023-10-11T06:20:00","guid":{"rendered":"https:\/\/www.nordnet.se\/blogg\/?p=77861"},"modified":"2026-03-10T17:18:38","modified_gmt":"2026-03-10T16:18:38","slug":"analytikermassage-delar-in-marknaden-i-a-och-b-lag","status":"publish","type":"post","link":"https:\/\/www.nordnet.se\/blogg\/analytikermassage-delar-in-marknaden-i-a-och-b-lag\/","title":{"rendered":"Analytikermassage delar in marknaden i A- och B-lag"},"content":{"rendered":"\n

Analytikermassage \u00e4r ett otyg p\u00e5 marknaden som inneb\u00e4r stor or\u00e4ttvisa f\u00f6r privatsparare, och som m\u00e5ste upph\u00f6ra. Men vad \u00e4r egentligen analytikermassage, \u00e4r det till\u00e5tet och hur ska man komma \u00e5t den?<\/strong><\/p>\n\n\n\n

I veckan pratade vi om f\u00f6reteelsen analytikermassage n\u00e4r jag- tillsammans med Jonas Nyberg, senior finansinspekt\u00f6r p\u00e5 avdelningen f\u00f6r Marknadstillsyn p\u00e5 Finansinspektionen – g\u00e4stade EFN Marknad<\/a>. <\/p>\n\n\n\n

Analytikermassage kan s\u00e4gas vara information som ger n\u00e5gon form av indikation p\u00e5 hur det g\u00e5r f\u00f6r ett f\u00f6retag, men d\u00e4r bara en utvald grupp \u2013 exempelvis allts\u00e5 analytiker \u2013 f\u00e5r informationen. Regelverket s\u00e4ger ju att all information som kan vara kursp\u00e5verkande ska delges hela marknaden direkt, men h\u00e4r handlar det allts\u00e5 om att en liten del av marknaden f\u00e5r information att handla p\u00e5 som resten av marknaden inte f\u00e5r.<\/p>\n\n\n\n

Det handlar knappast om att IR-funktionen hos stora b\u00f6rsbolag ringer runt och ger ut nya inte sedan tidigare k\u00e4nda siffror om hur det g\u00e5r f\u00f6r bolaget. Regelverket \u00e4r glasklart p\u00e5 den punkten \u2013 det \u00e4r inte till\u00e5tet.<\/p>\n\n\n\n

D\u00e4remot \u00e4r en uppgift f\u00f6r IR-funktionen att guida analytiker kring redan publicerad information. Att som bolag ha mycket kontakt med analytiker \u00e4r inte fel i sig – tv\u00e4rtom. S\u00e5 stor genomlysning som m\u00f6jligt \u00e4r efterstr\u00e4vansv\u00e4rd.<\/p>\n\n\n\n

Vad \u00e4r problemet?<\/h2>\n\n\n\n

Men problemet \u00e4r att det i den h\u00e4r kontakten inte s\u00e4llan uppst\u00e5r en gr\u00e5zon. Information kan tolkas mellan raderna utan att nya siffror adderas. Nya formuleringar och nyanser kan sk\u00f6njas i dessa analytikersamtal, och d\u00e4rmed ocks\u00e5 omtolkas. Det \u00e4r tolkningar som privatsparare allts\u00e5 inte f\u00e5r chansen att g\u00f6ra. Och inte s\u00e4llan g\u00f6rs detta i ett l\u00e4ge n\u00e4r det \u00e4r som allra k\u00e4nsligast, exempelvis inf\u00f6r en rapport.<\/p>\n\n\n\n

Det blir d\u00e4rmed ett A- och ett B-lag p\u00e5 marknaden, d\u00e4r privatspararna blir f\u00f6rlorarna. N\u00e5gon med insiderinformation kanske k\u00f6per en aktie fr\u00e5n n\u00e5gon som inte har tillg\u00e5ng till samma information, och som skulle ha agerat p\u00e5 ett annat s\u00e4tt om informationen var k\u00e4nd p\u00e5 hela marknaden. D\u00e4rf\u00f6r blir heller inte marknadens priss\u00e4ttning korrekt \u2013 hela marknaden kunde ju inte agera p\u00e5 den information som bara \u00e4r k\u00e4nd av ett f\u00e5tal.<\/p>\n\n\n\n

Det \u00e4r d\u00e4rf\u00f6r som analytikermassage \u00e4r b\u00e5de or\u00e4ttvist, men ocks\u00e5 en t\u00f6rn f\u00f6r f\u00f6rtroendet f\u00f6r marknadens funktionss\u00e4tt. F\u00f6r att marknaden ska fungera bra b\u00f6r hela marknaden ha tillg\u00e5ng till samma information, eftersom det som \u00e4r offentligt allt annat lika b\u00f6r \u2013 om marknaden \u00e4r effektiv det vill s\u00e4ga \u2013 bli inprisat i kursen.<\/p>\n\n\n\n

Det kan h\u00e4r ocks\u00e5 vara p\u00e5 sin plats att klarg\u00f6ra vad som r\u00e4knas som insiderinformation. Den ska vara b\u00e5de kursdrivande och \u201dav specifik natur\u201d. Information om en stororder \u00e4r av specifik natur, exempelvis.<\/p>\n\n\n\n

Varf\u00f6r finns analytikermassage?<\/h2>\n\n\n\n

Det \u00e4r inte konstigt att analytiker vill ha s\u00e5 mycket information som m\u00f6jligt. Det \u00e4r ju deras jobb. Dessutom kan de ju d\u00e5 i sin tur ge sina kunder insiktsfulla rapporter och uppdateringar.<\/p>\n\n\n\n

Bolagen d\u00e5? De vill ha r\u00e4tt f\u00f6rv\u00e4ntningar p\u00e5 sig. F\u00f6r h\u00f6ga f\u00f6rv\u00e4ntningar p\u00e5 en rapport kan skapa osmickrande rubriker p\u00e5 rapportdagen, med kursfall som f\u00f6ljd. Och att f\u00e5 ned analytikerns f\u00f6rv\u00e4ntningar, f\u00f6r att sedan kunna \u00f6verraska positivt, det \u00e4r f\u00f6rdelaktigare och roligare, f\u00f6rst\u00e5s.<\/p>\n\n\n\n

Vad ska man g\u00f6ra \u00e5t det?<\/h2>\n\n\n\n

Att delge endast en utvald grupp ny information som kan vara kursp\u00e5verkande \u00e4r inte till\u00e5tet. Lagen \u00e4r glasklar p\u00e5 den punkten, s\u00e5 att ropa p\u00e5 ny lagstiftning kanske inte \u00e4r r\u00e4tt v\u00e4g att g\u00e5.<\/p>\n\n\n\n

Det sv\u00e5ra \u00e4r bevisl\u00e4get, vilket Jonas Nyberg p\u00e5 FI bekr\u00e4ftade i EFN. Ofta finns ingen dokumentation p\u00e5 att samtal som kan s\u00e4gas inneh\u00e5lla analytikermassage \u00e4gt rum. Och en analytiker kan ist\u00e4llet f\u00f6r att s\u00e4ga \u201dbolag A ber\u00e4ttade det h\u00e4r f\u00f6r oss\u201d ist\u00e4llet uttrycka sig s\u00e5 som \u201dvi tror att bolag A..\u201d.<\/p>\n\n\n\n

M\u00f6rkertalet om hur vanligt det h\u00e4r \u00e4r gissar jag \u00e4r stort, men vi brukar ha ett antal uppm\u00e4rksammade fall medialt per \u00e5r, nu senast Hexatronic. Andra fall p\u00e5 senare tid \u00e4r ocks\u00e5 Elekta och H&M.<\/p>\n\n\n\n

Analytikermassage \u00e4r olagligt. S\u00e5 enkelt \u00e4r det. Det \u00e4r ett otyg p\u00e5 marknaden som missgynnar privatspararna och som m\u00e5ste upph\u00f6ra.<\/p>\n\n\n\n

Bolagen m\u00e5ste bli mycket mer varsamma med sin information, varje ord m\u00e5ste v\u00e4gas p\u00e5 v\u00e5g. Jonas Nyberg f\u00f6reslog ocks\u00e5 tydliga policys fr\u00e5n bolagen d\u00e4r man helt enkelt inte har n\u00e5gon kontakt med analytiker under vissa k\u00e4nsliga perioder, f\u00f6r att slippa riskera att hamna i en gr\u00e5zon.<\/p>\n\n\n\n

Analytikerna \u00e5 sin sida har ocks\u00e5 ett ansvar. Det \u00e4r inte olagligt att ta emot insiderinformation, men det \u00e4r olagligt att sprida den vidare och agera p\u00e5 den. Kanske \u00e4r det naivt, men i den b\u00e4sta av v\u00e4rldar reagerar ocks\u00e5 analytiker, trots deras intresse att f\u00e5 s\u00e5 mycket information som m\u00f6jligt, p\u00e5 n\u00e4r de f\u00e5r f\u00f6r mycket information \u2013 information som egentligen b\u00f6r delges hela marknaden.<\/p>\n\n\n\n

F\u00f6rhoppningsvis agerar den negativa uppm\u00e4rksamheten ett bolag f\u00e5r n\u00e4r de ut\u00f6vat analytikermassage avskr\u00e4ckande. En rubrik med anklagelser om analytikermassage b\u00f6r ju faktiskt knappast att f\u00f6redra framf\u00f6r rubriker om bommade f\u00f6rv\u00e4ntningar.<\/p>\n\n\n\n

Vad tycker du om analytikermassage?<\/p>\n\n\n\n

\/Frida<\/p>\n","protected":false},"excerpt":{"rendered":"

Analytikermassage \u00e4r ett otyg p\u00e5 marknaden som inneb\u00e4r stor or\u00e4ttvisa f\u00f6r privatsparare, och som m\u00e5ste upph\u00f6ra. Men vad \u00e4r egentligen analytikermassage, \u00e4r det till\u00e5tet och hur ska man komma \u00e5t den? I veckan pratade vi om f\u00f6reteelsen analytikermassage n\u00e4r jag- tillsammans med Jonas Nyberg, senior finansinspekt\u00f6r p\u00e5 avdelningen f\u00f6r Marknadstillsyn p\u00e5 Finansinspektionen – g\u00e4stade EFN […]<\/p>\n","protected":false},"author":40184,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[4048],"tags":[],"class_list":["post-77861","post","type-post","status-publish","format-standard","hentry","category-nyheter-handelser"],"acf":[],"all_images":{"thumbnail":{"src":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2022\/06\/frida-blogg-banner-150x56.jpg","width":150,"height":56,"crop":true,"srcset":"https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2022\/06\/frida-blogg-banner-150x56.jpg 150w, https:\/\/blogg.nordnet.se\/wp-content\/uploads\/2022\/06\/frida-blogg-banner-620x233.jpg 620w, 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